São Paulo – Tropicool focuses on products made from Brazilian fruits and has as partners the Brazilians Maurício Esteves and Caio Nabuco, and the Qataris Sheikh Mohammed Al Thani, and Sheikh Ahmed Al Thani. Last Friday (25), the Brazilian businessmen and Mohammed Al Thani visited Mâncio Lima, a municipality in the state of Acre, Brazil. There, the brand announced it would participate in the replanting of 1,500 seedlings of fruit trees native to the Amazon rainforest region.
The expedition is part of a partnership the brand established with the non-governmental organization SOS Amazônia. “We started this partnership with the establishment of the company. The idea is to have this credit for planting. Every açaí we use, we want to plant it ‘back.’ In addition to the tree, this involves all the structure for the family that cultivates it, such as training and tools,” the Global Head of Tropicool, Rafael do Prado Ribeiro, told ANBA.
The Amazon region is where most of the raw material for Tropicool’s products comes from; the company sells bowls, ice cream, juices, and other products with açaí berries and other superfruits from Brazil as base ingredients. The planting included, in addition to açaí, other native plants such as buriti.
Watch below a video shot during the expedition:
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Tropicool’s goal is to plant a tree for every 10 liters of açaí sold globally, and this was the first delivery in the field. On its Instagram profile, the brand explained that the action would remain active, with part of its product sales going to SOS Amazônia.
The company launched its products globally in 2020, during Gulfood, a food show in Dubai, in the United Arab Emirates. The brand exhibited at the show in a booth of the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) with the support of the Arab Brazilian Chamber of Commerce (ABCC). Tropicool also opened its first operation in the UAE during the fair, a kiosk in the Dubai Mall.
Today, the brand already has over 50 points of sale spread across the UAE, Brazil, Qatar, and Mexico. With plans to increase global expansion, the company also reported it would be at this year’s Expo 2020, a universal exhibition in Dubai. “We will be at the Brazil Pavilion, but also with operations for the whole public. Expectations are high because the event has a strong flow of people from all over the world, and we hope that it will be an upturn for tourism,” concluded Ribeiro.
Translated by Elúsio Brasileiro
