Brasília – Brazil and China are going to boost the growth of the entertainment and media sector over the next five years, among the 12 main countries in the sector. The conclusion is included in a study disclosed today (15) by consultancy company Pricewaterhouse Coopers. For the elaboration of the report, 48 countries were evaluated.
According to the research, the sector should grow in Brazil at a rate of 8.7% a year up to 2014, losing only to China, which should grow at a rate of 12% a year. Average global growth should be 5% a year, according to Pricewaterhouse.
This information was disclosed by BBC Brasil. To develop the study the performance of sectors like access to broadband and to mobile telephony networks, internet and mobile telephony advertising and access to videos through the Internet, the subscription to mobile TV, online and mobile television adverts and the distribution of music on digital media, among others, were evaluated.
To the consultancy, the growth in China is due to the lively economy and to advances in broadband Internet, which should stimulate other sectors. In 2011, China should exceed Germany, becoming the third main country in the sector, losing only to the United States and Japan.
In Brazil, the growth should be the result of a strong economy, according to Pricewaterhouse. According to the report, digital technologies should have a greater and greater impact in all sectors of the entertainment media, while the digital transformation should continue expanding.
Globally, the industry should grow from US$ 1.3 trillion to US$ 1.7 trillion by 2014. “The scenery of economic uncertainty has done nothing to reduce the rhythm of change, which is already faster than expected 12 months ago,” says a report by the consultancy company.
Latin America was the region that presented greatest growth in the sector over the last five years. In 2009, a year in which investment dropped in most regions, Latin America posted growth of 3.9%. The other region that had expansion was Asia-Pacific, with growth of 1.3%.
The forecast is that Asia-Pacific should grow at a rhythm of 6.4% a year by 2014, but when Japan is removed from the calculation, the figure rises to 9.2%. In Latin America, the sector should expand at a rate of 8.8% a year. In Latin America, the sector was evaluated at US$ 50 billion in 2009, with Brazil answering to US$ 23 billion of the total.
The Pricewaterhouse Coopers report analyses and makes forecasts for 13 sectors of the entertainment industry in four regions of the globe: North America (which includes the United States and Canada), Emea (Europe, Middle East and Africa), Asia-Pacific and Latin America.
*Translated by Mark Ament
