São Paulo – This Thursday (15) will see the Brazil-Arab News Agency (ANBA) launch its first-ever podcast. The weekly ANBA Cast will relay information in Portuguese to Brazilian listeners about the Arab countries and their relations with Brazil.
The podcast will mirror the editorial line of ANBA, the news website of the Arab Brazilian Chamber of Commerce (ABCC), whose stated mission is to connect and enable interaction between Arabs and Brazilians, especially in economics.
Both ANBA and its podcast are bent on demystifying the Arab world to Brazilians by shedding light on underexplored and largely unknown aspects, like the peculiarities of Arab economies and the opportunities available to Brazilian businesspeople. The primarily business-oriented podcast will also occasionally delve into culture, behavior and diplomacy.
“At a time when the world has become so much more digital, ANBA is embracing a new medium in which to discuss the Arab world and bring it closer to Brazilian people. This will enhance the ABCC’s work to connect Arabs and Brazilians, which ANBA is a big part of. The pandemic has caused us to go much more virtual in how we relate to Arab people, and the podcast is a new tool to that end,” ABCC president Rubens Hannun says.
The podcast will feature interviews with exports in Arab affairs and Brazilian entrepreneurs who do business in Arab countries; latest news; market trends, cultural tips and information, and little-known aspects of the Arab world; and behind-the-scenes stories from ANBA’s news reports.
“We have had a good run so far when it comes to introducing the Arab world to Brazilians via ANBA’s news reports, and I believe the podcast will enhance that even further. The podcast launch is part of our strategy of tapping into the latest media to enable Arabs and Brazilians to partner up more and more,” says ABCC secretary-general Tamer Mansour. According to him, the podcast should be made available in Arabic by next year.
ANBA Cast is presented by ANBA’s staff of journalists – Isaura Daniel, Thais Sousa, and Bruna Garcia. The first episode is themed “The pandemic in the Gulf,” and it delves into how the region’s countries are experiencing the coronavirus crisis. The second one, “The forum for Arabs and Brazilians,” focuses on the Economic Forum Brazil & Arab countries, which the ABCC is hosting next week. The third episode, airing next week, will deal with the impact of the pandemic on Brazilian-Arab relations.
The ANBA website is available in Portuguese, English and Arabic. It was created by the ABCC in 2003 to address an information gap and to help promote mutual Brazilian-Arab awareness.
ANBA gets roughly 90,000 views a month, in Brazil and the world. Readers have checked in on the website from virtually every Arab country, with the bulk of Arab readership being in Kuwait, Egypt, the UAE, Saudi Arabia, Morocco, and Lebanon. The agency sustains agreements with ten different news outlets in the Arab countries, and it has won 11 journalism prizes.
ANBA Cast will be available on the ANBA website as well as the major podcast platforms. The podcast is a production of SQLVS Company, owned by partners Renato Sansão, Rodrigo Cunha, and Rafa Prada. The ANBA website was proudly developed by the agency EscaEsco Comunicação, owned by partners Romeu Escanhoela and Victor Escobar.
You can check out the podcasts directly on the ANBA website or on all major platforms.
Translated by Gabriel Pomerancblum
