São Paulo – Ten Brazilian companies in the cosmetics sector will participate, starting today (7th), in the da BeautyWorld Middle East fair, which continues until Tuesday in Dubai. The stand is organised by the Brazilian Association of Toiletries, Perfumes & Cosmetics Industries (Abihpec) in partnership with the Brazilian Export and Investment Promotion Agency (Apex). This is the sixth time that Brazil attends in the event.
The majority of Brazilian companies already exports to the Arab market, as is the case with Sther Cosméticos, which has been present in the Arab market for five years now, especially with its one-kilogram hydrating creams. The Arab countries account for 50% of exports by Sther Cosméticos, which expects to maintain its international market annual growth rate of between 20% and 30%.
At the fair, the company is presenting its complete line of hair care products, incuding hydrating creams, shampoos, conditioners, combing cream, and post-shampoos, among others. One differential of the company, headquartered in the city of Jundiaí, in the interior of the state of São Paulo, is that all packages have labels in Arabic, which make it easier to sell the product.
Another company that already sells its products in the Arab market with labels in Arabic is Cless Cosméticos, also in the hair care segment. The company’s first participation in the Dubai fair was in 2006. In the case of SNC, a company known by the Kanechomn brand of hair care and body hydrating products, the Arab market is the leading export destination. The enterprise sells to the Middle East and North Africa since 2002.
In addition to those companies, the Brazilian stand will also feature the brands L’acqua di Fiori, Nunaat Cosmetics, Quasar Victória, Cadiveu, Muriel, Skala, and Cosmiatric.
According to information supplied by the Abihpec, the Dubai fair is one of the world’s most promising in the personal hygiene, perfumery and beauty industries. Besides owning 45% of global oil reserves, the Gulf countries are home to over 40,000 beauty parlours.
Per capita consumption of cosmetics and fragrances in the Gulf countries ranks among the world’s highest. The beauty and spa market in the United Arab Emirates should exceed US$ 600 million in 2009, according to figures disclosed by the organisation. With a population growth rate of 6% a year, a rapidly expanding retail sector and a large population of youths make the Gulf region an attractive one for the cosmetics industry.
The fair
Currently in its 14th edition, Beautyworld Middle East received 693 companies from 44 different countries last year. The event was visited by 17,000 people from more than 100 countries. Aside from the Gulf nations, the fair also attracts buyers from North Africa and Asia, the highlights being large consumers of beauty products, such as India, Malaysia, and the Philippines.
*Translated by Gabriel Pomerancblum
