São Paulo – Coffee, black pepper, pulses, açaí, poultry, and tilapia will be some of the Brazilian products on display at the 15th edition of the International Exhibition of Agriculture (SIAM), from May 2 to 7, in the city of Meknes, in the central-north region of the country, 150 kilometers east of the capital, Rabat.
Eleven Brazilian companies will showcase their products at the event. They will be Nelly Cafés, Agroexport, and Biospicy (coffee, live cattle, and black pepper); Sebraz (pulses); Sabor das Índias (pepper jelly, cupuaçu, and açaí, sauces, pepper, and chili); C-Vale (poultry and tilapia); Globall Export (cheese bread, garlic bread, beverages, and frozen meals); Acanastra and Aprocan (Canasta cheese and coffee); BRF (processed poultry protein); Yolo Acaí (acaí); FertMinas (fertilizers); Pabovi (plastic hoses); and Jacto (agricultural machinery).
The pavilion is organized by the Brazilian Ministry of Agriculture and Livestock in partnership with the Embassy of Brazil in Rabat and with support from the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The Arab Brazilian Chamber of Commerce (ABCC) will be represented by the Institutional Relations director, Fernanda Baltazar.
The last edition of the event was in 2019. This will be the post-pandemic return of SIAM. “This is a show the Ministry of Agriculture is returning to; Brazil already participated a few years ago. The ABCC has also participated in other editions, including with an institutional stand. It is an exciting show, similar to the Agrishow here in Brazil,” said Baltazar. Agrishow is an agricultural show in Ribeirão Preto, in the countryside of São Paulo, from May 1 to 5 this year.
To the director, Morocco is a potential market for Brazil, and bilateral trade has been increasing. “They are more focused on exporting fertilizers to Brazil, but there is a wide range to diversify this trade basket with agricultural machinery and food. Brazil has been working on these partnerships, and Morocco’s agricultural sector is developing,” she said.
Baltazar also stated the thriving tourism sector in Morocco brings the opportunity to penetrate both the local and the international tourism market. “Furthermore, Morocco is known as a logistics hub for Africa, with airlines and free trade agreements with Arab and African countries,” she said.
The participation of the ABCC in the show will provide institutional support to companies interested in Morocco. “This is the first event the ABCC participates in Morocco after the pandemic,” said Baltazar. In addition to providing support to companies, the entity will have institutional appointments, with meetings in the Port of Tangier and at the local Federation of Industries.
The show
The last edition of SIAM, in 2019, brought together 850,000 visitors and 1,365 exhibitors from 60 countries, 24 official delegations, 331 cooperatives and associations, and 595 journalists. There were 1,890 animals on display. Thirty-five conferences were held over the six days of the event.
SIAM is divided into ten sections. One of them is dedicated to the twelve regions of Morocco. There are also sections for institutional & sponsors; international; products; agricultural supplies; nature & environment; terroir products; breeding; agricultural machinery; and conferences.
Market data
Morocco is the fifth-largest economy in Africa and has the second-highest industrialization rate on the continent. Regarding agriculture, the country mainly produces citrus fruits, cereals, sardines, olives, and vegetables. The industry’s primary sectors are textiles and clothing, chemicals, phosphate fertilizers, and automobiles. The main trade partners of the Arab country are the European Union; particularly France and Spain; the United States, and the Arab countries.
Bilateral trade between Brazil and Morocco reached USD 3.13 billion in 2022, a historical record. This is the second biggest trade flow value from Brazil to the African continent, second only to Egypt, with USD 3.44 billion, surpassing Algeria, Nigeria, and South Africa.
Brazilian exports to Morocco recorded a historic peak of USD 1.067 billion in revenue and 2.68 million tonnes in volume in 2022. Agriculture accounted for 90% of Brazilian exports to the Arab country in 2021, with 63% raw cane sugar, 17% maize, and 10% common wheat.
Quick facts:
International Exhibition of Agriculture in Morocco (SIAM) 2023
May 2 to 7
Bassin de l’Agdal : Sahrij Souani
Ville Ancienne – Meknes
Show website
Translated by Elúsio Brasileiro
