São Paulo – Registrations are open for Brazilian companies interested in participating in the Brazil Week in Saudi Arabia in November. Over seven days, Brazilian food and beverages will be displayed at LuLu Hypermarket retail stores in the Arab country as part of the Brazil on Display program spearheaded by the Brazilian Trade and Investment Promotion Agency (ApexBrasil).
According to a statement, ApexBrasil will select products by Brazilian companies interested in entering the Saudi market. Registrations will be accepted until August 18, and Brazil Week runs from November 17 to 23 across all the chain’s stores in the country.
LuLu is one of Saudi Arabia’s major hypermarket groups, with 60 stores, and sells everything from fresh foods to electronics and fashion items. ApexBrasil adds that Gulf state has a growing demand for foods and beverages due to a rapidly growing population and a favorable living standard.
Brazil Week in Saudi Arabia’s selection
Applications are welcomed from Brazilian food and beverage companies that have experience in exporting, an English website and portfolio, and an English-speaking sales representative. ApexBrasil points out that products prohibited in Saudi Arabia like pork and alcoholic beverages will be automatically removed from the selection, adding that the final decision on which products will participate in Brazil Week is up to the retailer partner.
Quick facts:
Brazil Week at the LuLy Hypermarket in Saudi Arabia
November 17-23, 2024
Applications: July 22 through August 18 at link
Regulations aqui
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Translated by Guilherme Miranda
