São Paulo – A group with 42 Brazilian companies will exhibit their personal care, perfumery and cosmetics product lines at Beautyworld Middle East, the sector’s trade expo that runs from May 8 to 10, in Dubai, United Arab Emirates. They will take with them from hair products to personal care, razors, scissors, foot, hand and nail tools, nail polishes and accessories.
The companies will attend the expo via the sector’s exporting promotion project, Beautycare Brazil, which is run by the Brazilian Association of the Cosmetics, Toiletry and Fragrances (ABIHPEC) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
Just like last year, the Arab Brazilian Chamber of Commerce is partnering up with the association and the agency to take Dubai-based digital influencers and bloggers from the beauty sector to the Brazilian space at the expo. They will go to the stands, talk to representatives from the exhibiting brands and will get to know the products.
“The young population is growing fast in the Arab world and is connected to social media,” says the Arab Chamber’s executive of International Business, Rafael Solimeo. He says that the digital influencers invited use Instagram, Facebook and blogs and have followers throughout the Middle East.
The number of companies going to this year’s expo in Dubai via the Beautycare Brazil surpassed the number that attended in 2017, according to information given to ANBA by the project’s manager, Gueisa Silvério. Last year, 39 companies attended.
Among the products that will be presented by the Brazilians at the expo, there are many hair products. Gueisa Silvério says that Brazil is internationally recognized in innovation and technology involving hair products. The country’s miscegenation has boosted the now exporting industry.
The Arab Chamber’s president, Rubens Hannun, mentions the complementarity of Brazil and the Arab countries in the sector, since Brazil is an important cosmetics producer and the Arab countries offer a very good market to the sector. He points out that Brazil even produces halal cosmetics.
Hannun says that the partnership for the promotion action with digital influencers was signed again due to the “superb” 2017’s results. “We have the right product, with the right action in the right language in the right market,” he told ANBA.
In the Brazilian pavilion, in addition to the exhibiting space for each company, there will be a technical demonstration of the products.
The companies attending the expo are Agile Cosméticos, Amend, Bel Col, Beox Professional, Bijoux de Pele, Bionat Cosméticos, Brazil Cosmetics, Brazilian Kimberlite Clay, BHS, Clorofitum Cosméticos, De Sirius Cosmeticos, Ecosmetics Salon, Embelleze, Extremelly Cosmetics, Fashion Cosmetics, Fina Flor, Fit Cosméticos, Floractive, Gnano, Haskell Cosmética Natural and Honma Tokyo.
Completing the list of Brazilian exhibition companies in Dubai are Ideal Cosméticos, Kostume Beauty From Brazil, Larree Cosmetiques, Mac Paul, Maxibrasil Cosméticas, Mediterrani Professional, Mundial, Nazca Cosméticos, NG de France, Prolab Cosmetics, Result Cosmetics, Samba Brazilian, Secrets Professional, Soralli Cosmetics, Star Cosmetics International, Sther Cosméticos, Sweet Professional, Sweeteez, Tech Line, Vita Gold and Yamá Cosméticos.
The companies’ expectations for the expo are positive. “The Middle East and North Africa show a lot of receptivity toward Brazilian products,” says Silvério. Many companies going to Dubai already have local distributors, but they wish to expand their market share and enter new markets. According to the manager, the expectations are high since this is the region’s main expo of the sector.
Last year, the sector exported USD 646 million worth of products, up 4.5% over the previous year, according to data released by ABIHPEC’s press office.
Quick info:
Beautyworld Middle East
From May 8 to 10, 2018
Dubai International Convention and Exhibition Centre – Dubai
From 10 am to 6 pm
Further information: https://www.beautyworldme.com
Translated by Sérgio Kakitani
