São Paulo – Shoe manufacturing company Sapatoterapia has already shipped approximately 45,000 pairs of shoes to Saudi Arabia and hopes to increase its sales to the Arab country by at least 30%, says the company’s export manager, Daniel Figueiredo.
For four years now, the company has exhibited its products at international fairs held in countries such as Germany, Italy, the United Kingdom and the United Arab Emirates, among them the Expo Riva Middle East, which had its second edition in February this year, in Sharjah, near Dubai.
The company’s leather shoes are assembled manually, and also feature cushioned inner soles made from lamb leather. Thus, according to Daniel, the company does not need to make adaptations of any sort to the shoes it exports to the Arab countries, because, according to the executive, its models, which favour comfort, are very well accepted in that market.
“Saudi Arabia is a very important market for Sapatoterapia, not only because sales are growing each year, but because we consider it a trustworthy country, judging from our history of doing business with them over the years. Thus, it is surely worthwhile for us to continue investing in the country, where our shoes enjoy very wide acceptance,” says Leonildo Lopes Ferreira, the owner of Sapatoterapia.
The company was founded in 1994. With its only factory unit based in the city of Franca, in the interior of the state of São Paulo, Sapatoterapia employs approximately 150 people.
*Translated by Gabriel Pomerancblum
