Carmen Steffens shoe factory to go international and open stores in the Middle East
The company will open three franchises in Saudi Arabia by the middle of next year. Entry into the region is part of a larger plan for international expansion, which includes the opening of 350 franchises abroad by 2020. Carmen Steffens produces fashionable shoes and purses intended for a high-end clientele.
Isaura Daniel
A journalist with a degree from Unisinos and experience in economy and finance, she has been responsible for international coverages and amassed eight journalism prizes.
