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The brand, which has become internationally famous in fashion, already sends around 7% of export to Lebanon and the United Arab Emirates. Starting next year, the company is going to have a trade agent in the Middle East and sales are going to reach 15%. The brand campaigns and pageants are in the hands of some of the best paid international models like Naomi Campbell and Shirley Mallmann.

The company, which produces medical products for newly born children, has already signed a contract for more than US$ 700,000 with importers in the first three days of Hospitalar, the medical fair is taking place in São Paulo. One of the buyers is from Sudan.

The company started selling to the country at the end of last year and should double export revenue to the region this year. The Middle East represents 6% of company export. The factory produces from shorts to tracksuits and sports accessories.