The Brazilian companies participating in the Gulfood, in Dubai, closed US$ 10 million in business during the fair and should close another US$ 60 million over the next ten months. The food sector fair ended yesterday and the Brazilian stand received 3,000 visitors.
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In meetings with representatives of the Arab Brazilian Chamber and the Ministry of Agriculture, yesterday, in Riyadh, Saudi leaders stated that the liquidity coming from oil and the local consumer habits are boosting the demand for foods. As the country is reducing local plantations to economise water for human consumption, it plans to import more from Brazil.
Leaders at the Arab Brazilian Chamber and at the Ministry of Agriculture visited yesterday, in Riyadh, the largest supermarket chain in Saudi Arabia, Panda. The company has daring plans for growth and, according to operations manager Cobus Lombard, who met the group, there is interest in buying more food from Brazil.
Brazilian companies have closed further deals in the second day of the food sector fair, which is taking place in Dubai, in the United Arab Emirates. Nutriza received orders for 300 tonnes of chicken and Serlac closed the sale of 45 tonnes of condensed milk. They participated in the fair as exhibitors in the stand organised by the Arab Brazilian Chamber in partnership with the Ministry of Agriculture.
The country in the Middle East has sufficient demand to buy more agricultural products from Brazil, according to leaderships at Dubai Municipality and to members of the board at the Chamber of Commerce and Industry of the emirate. The possibility of expanding agricultural exports to the region was the theme of the visit of representatives of the Ministry of Agriculture of Brazil and of the Arab Brazilian Chamber to both sites yesterday.
Leaning about consumer habits. This was the guidance received by the Brazilian businessmen participating in the Gulfood and who went to the talk organised by the Arab Brazilian Chamber and the Ministry of Agriculture yesterday, in Dubai, about how to insert brands into the Middle East.
Magic, an energy drink with ginseng root and guarana, is successful in the Middle East. The company that makes the beverage in Kuwait, Al-Sayer Soft Drinks Factory, imports the concentrate from Sweden and sells the drink in the region. The promotional material shows that the drink is made out of the fruit that is typical of the Amazon.
Thirteen Brazilian shoe sector industries participated in Expo Riva Middle East, a sector fair that took place in Sharjah, in the United Arab Emirates, last week. Deals worth US$ 2.08 million were closed at the fair and another US$ 6.3 million in business is forecasted for the next twelve months.
Café Canecão, one of the companies exhibiting at the stand organised by the Arab Brazilian Chamber and the Ministry of Agriculture, closed deals of US$ 100,000 yesterday, in the first day of the fair. Agro Food has also negotiated a US$ 60,000 coffee export contract. Gulfood, the food sector fair that takes place in Dubai, ends on the 27th.
Sector associations have started expanding their actions turned to the Arab market. Producers of cattle beef and fruit, apart from participating in the Gulfood, bet on partnerships in the retail market and in the promotion of events for opinion makers. In the case of chicken, the target is to open space for small companies.
On the 25th, the organisation is going to promote a meeting between Brazilian businessmen and local specialists who are going to speak about channels for product distribution, consumer habits and marketing. The event should take place in the sidelines of Gulfood, a fair in the food sector.
A group of 39 makers of non-ferrous metal artefacts will have their products promoted in six countries, including the Emirates, over the next two years. The action is the result of an agreement between the Non-Ferrous Metal Artefact Union of the State of São Paulo and the Brazilian Export and Investment Promotion Agency.
Embaré, a maker of caramel sweets, milk and dairy products, already exports its sweets to the Arab countries. Now the company wants to win the market with dairy products. To present the new line, the company is going to participate in the Gulfood, a food sector fair to take place in Dubai, in the United Arab Emirates, at the end of the month.
The Brazilian companies that participated in the medical and hospital sector fair in Dubai closed deals for the value of US$ 2.8 million. Olidef CZ, for example, which participated in the fair for the fourth time, is going to export incubators and infant radiant warmers to Saudi Arabia.
