Leaning about consumer habits. This was the guidance received by the Brazilian businessmen participating in the Gulfood and who went to the talk organised by the Arab Brazilian Chamber and the Ministry of Agriculture yesterday, in Dubai, about how to insert brands into the Middle East.
Browsing: Business Opportunities
Magic, an energy drink with ginseng root and guarana, is successful in the Middle East. The company that makes the beverage in Kuwait, Al-Sayer Soft Drinks Factory, imports the concentrate from Sweden and sells the drink in the region. The promotional material shows that the drink is made out of the fruit that is typical of the Amazon.
Thirteen Brazilian shoe sector industries participated in Expo Riva Middle East, a sector fair that took place in Sharjah, in the United Arab Emirates, last week. Deals worth US$ 2.08 million were closed at the fair and another US$ 6.3 million in business is forecasted for the next twelve months.
Café Canecão, one of the companies exhibiting at the stand organised by the Arab Brazilian Chamber and the Ministry of Agriculture, closed deals of US$ 100,000 yesterday, in the first day of the fair. Agro Food has also negotiated a US$ 60,000 coffee export contract. Gulfood, the food sector fair that takes place in Dubai, ends on the 27th.
Sector associations have started expanding their actions turned to the Arab market. Producers of cattle beef and fruit, apart from participating in the Gulfood, bet on partnerships in the retail market and in the promotion of events for opinion makers. In the case of chicken, the target is to open space for small companies.
On the 25th, the organisation is going to promote a meeting between Brazilian businessmen and local specialists who are going to speak about channels for product distribution, consumer habits and marketing. The event should take place in the sidelines of Gulfood, a fair in the food sector.
A group of 39 makers of non-ferrous metal artefacts will have their products promoted in six countries, including the Emirates, over the next two years. The action is the result of an agreement between the Non-Ferrous Metal Artefact Union of the State of São Paulo and the Brazilian Export and Investment Promotion Agency.
Embaré, a maker of caramel sweets, milk and dairy products, already exports its sweets to the Arab countries. Now the company wants to win the market with dairy products. To present the new line, the company is going to participate in the Gulfood, a food sector fair to take place in Dubai, in the United Arab Emirates, at the end of the month.
The Brazilian companies that participated in the medical and hospital sector fair in Dubai closed deals for the value of US$ 2.8 million. Olidef CZ, for example, which participated in the fair for the fourth time, is going to export incubators and infant radiant warmers to Saudi Arabia.
Net Trading, from São Paulo, specialized in the food business, is going to participate in the Gulfood, a fair to take place in Dubai, this month. Later a company representative should visit six countries in the region after new clients.
The Bank of Brazil office in the United Arab Emirates should be inaugurated in March. The executive responsible for the operations, Renato de Azevedo, is already living in the country. One of his main objectives is attracting Arab investors to do business in Brazil.
Buyers from the United Arab Emirates, Kuwait, Qatar, Saudi Arabia, Oman and Algeria are among the 59 importers invited to participate in the Business Meeting promoted by the Brazilian High-End Furniture Manufacturers Association, to take place today in São Paulo. The meeting precedes the Abimad fair, to begin tomorrow and end on Sunday.
Company Savon, a maker of powdered drinks, wants to start exporting to the Arab market. For this, company representatives are going to participate in a food sector fair in Dubai, in the United Arab Emirates, to take place at the end of the month. Apart from juice, the company is going to offer chocolate drinks to the Arabs at the event.
The resources should be invested over five years in the areas of oil and gas, ports, highways, public transportation, sanitation and airports, among others. The local government wants to expand infrastructure to supply the growing demand of the population, expected to double in ten years.
