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The company, which produces medical products for newly born children, has already signed a contract for more than US$ 700,000 with importers in the first three days of Hospitalar, the medical fair is taking place in São Paulo. One of the buyers is from Sudan.

The company started selling to the country at the end of last year and should double export revenue to the region this year. The Middle East represents 6% of company export. The factory produces from shorts to tracksuits and sports accessories.

In all, around US$ 3 million will be destined to the project, which is the result of a Brazilian Export Promotion Agency (Apex), Independent Television Producer Association (ABPI-TV), Culture Ministry, and Support Service to the Small Business (Sebrae) partnership.

The company exports one third of the lollipops, sweets, and chewing gum produced at their factory in the city of Erechim, in the southern state of Rio Grande do Sul. In the Middle East, the main buyer is Palestine, which has shown itself as a faithful client. The region should answer to 15% of company foreign trade this year.