From the Newsroom*
São Paulo – Coca-Cola Brazil posted sales growth of 16% last year as against the previous year. This information was disclosed by a spokesperson for the company. Sales totalled 8.53 billion litres of non-alcoholic beverages, and revenues exceeded 12 billion Brazilian reals (US$ 6.9 billion).
The positive results of recent months are, according to the company, due to a global strategy that established a clear and inspiring vision to reach sustainable growth in the long term. Investment has also been made in marketing and research for the launch of products and acceleration of growth of brands that already exist.
Also as part of the strategy was the incorporation of companies like Leão Junior, in March 2007. In November it was the turn of Del Valle Juice. "This year we are going to invest 1.5 billion reals (US$ 860 million) in Brazil. We believe in the growth opportunities we have with our sparkling drinks and in the great potential of growth in the juice, water ant tea sectors, among others," stated Coca-Cola Brazil chairman Brian Smith.
Coca-Cola Brazil, which includes Coca-Cola and another 17 Brazilian producer groups, as well as Leão Junior, Del Valle and Minute Maid Mais, employs a total of 34,000 people, indirectly generating another 310,000 jobs. The company is present in the water, tea, soft drink, juice, energy drink and dairy product sectors, with a line of over 150 products.
*Translated by Mark Ament
