São Paulo – Biagio Turbos, a Brazilian company that manufactures turbo chargers for vehicles, should enter the Iraqi market. Next week, the company plans to sign a contract with an exclusive distributor for its products in Iraq, according to information supplied by the company’s export advisor to the Middle East, Walid El Baba. The company that is going to sell Biagio’s products in the Arab country is Awad Hatem Melajy & Sons Trading FZCO, owned by the Iraqi businessman Awad Hatem Melajy.
Melajy is currently in Brazil, accompanied by Syrian lawyer Mohamed Amer Diab Sbeinati, and has visited Biagio Turbo’s industrial complex in São João da Boa Vista, in the interior of the state of São Paulo. Next week, he should return to the company’s premises to sign the contract. His company owns a showroom in the Jebel Ali Free Zone (Jafza), from where it is going to ship Biagio’s products to Iraq. Melajy is also the chairman of the board at Jafza. El Baba claims that turbo parts made by Biagio have already arrived in Iraq, but always passing through the Emirates.
In the Arab world, Biagio exports to Algeria, Morocco, Syria and the Emirates, and it also expects to break into Sudan and Saudi Arabia soon. Before the year ends, the company should receive Saudi importers. “We have a very good contact in Sudan,” says El Baba. Early this year, the company participated in Khartoum International Fair, in Sudan, and in June it took part in Algiers International Fair, in Algeria. Participation at both fairs was organized by the Arab Brazilian Chamber of Commerce .
Biagio manufactures approximately 5,000 turbo chargers per month and exports roughly 2,000 units. A significant share of foreign sales goes to the Arab market. The company has adapted its packages, folders, user manuals and guarantee certificates to include Arabic. In total, the company exports to 30 different countries, according to El Baba, most of them on the American continent. The items manufactured are used mostly in heavy vehicles. The company has three factories, all located in São João da Boa Vista.
*Translated by Gabriel Pomerancblum
