São Paulo – Dubai’s Roads and Transport Authority (RTA) has installed smart cameras to measure the facial expressions to determine how happy customers are, the news website Arabian Business reported.
To carry out the measurement, RTA will install cameras at four of its customer happiness centers at the neighborhoods Al Barsha, Umm Al Ramool, Deira, and Al Awir. The decision is part of the United Arab Emirates government’s Strategy for Artificial Intelligence and the Dubai government Smart City initiative.
“The initiative aims to measure customers’ happiness index through smart cameras that analyze the extent of their happiness. The technology analyzes the facial expressions of customers, without saving images in respect of their privacy, before and after processing their transactions at the center. Accordingly, the technology gives an instant and accurate indicator of customers’ happiness,” Maher Shirah, director of smart Services at the RTA’s Corporate Technology Support Services Sector, was quoted as saying on the Arabian Business.
The equipment was manufactured in the UAE and can take 30 frames per second at a seven-meter range within an angle of 65 degrees. The camera has an autofocus feature with no flash required and can minimize the light cluster to enable accurate reading of the facial expression.
“The smart happiness index monitors the variation in customers’ happiness level from the moment of stepping into the center until the time of leaving and links it with the level of service delivered. This technology generates an atmosphere of positive competition amongst customers’ happiness and prompts the use of the ‘Gamification technique’ to improve on the level of services; which ensures the customers happiness and satisfaction,” concluded Shirah, mentioning a technique that uses games to create a more pleasant environment, to the consumer in this case.
Translated by Guilherme Miranda
