São Paulo – Fruit Logistica, a fair in the fruit sector that took place in early February, in Germany, should generated over US$ 121 million in business for the 60 plus Brazilian companies that participated. In the first three days of the fair, deals closed exceeded US$ 24 million. Among the markets that made contact with the companies are the Middle East, Europe and Asia. The information was disclosed by the Brazilian Fruit Institute (Ibraf).
This was the main Brazilian participation in the German fair. Brazil had a stand covering 350 square metres organized by the Ibraf in partnership with the Brazilian Export and Investment Promotion Agency (Apex-Brasil). According to the executive manager at the Ibraf, Valeska de Oliveira, in a press statement disclosed by the organisation, the participation of Brazilian companies was very important, despite the crisis, as all the Brazilian competitors were at the event.
Among the Brazilian products presented at the fair were papaw, pineapple, banana, mango, apples and assai. Company Doce Mel, for example, took the mini pineapple, known as Queen Baby, which is already sold in Europe, by other countries. According to the company director, Roberto Cavalcanti, the fruit was approved by clients who said that it is tastier than that of other countries.
Another novelty presented at the Brazilian stand was the plastic package for papaw made by UGBP. According to the Ibraf, the advantage of the package is that it conserves the product for more time, as well as reducing consumer manipulation of the product. In the case of company Agrícola Fraiburgo, the novelty was dried fruit, dehydrated and similar to chips. The snacks, which may be found in several flavours, come in packages ready for consumption.
According to figures by the event organiser, the Fruit Logistica edition of this year broke records in terms of exhibitors, totalling 2,288 companies from 80 countries, as against 2,110 from 68 countries last year.
*Translated by Mark Ament
