Alexandre Rocha*
São Paulo – Global Era, a foreign trade company based in the city of São Paulo, was born focussing on the Middle East. Inaugurated around one month ago, the company has as its main markets the Asian and Arab countries, according to one of the company partners and directors, Daniel Andrada.
"We believe that the Arab world is a very good market. Relations with Brazil have been growing, but there is still a lot of space to be explored," he said. The company Internet site also has versions in Arabic and Chinese.
Andrada, who has another two partners, stated that his company does not only operate as a trading company, but also as an "export management company". "We develop export projects," he said. This, according to him, involves consultancy and training of their customers in the areas of legislation, taxes, brand and package customisation, and market selection, among others.
The services, according to Andrada, also involve the negotiation itself. "We generate the business, go after the customer in potential and negotiate with him," he guaranteed. The company, according to him, counts on partners in Shanghai, China, Taipei, Taiwan, Dubai, United Arab Emirates, and Miami, United States.
The company currently has 10 clients who operate in the garment, disposable nappy and auto parts sectors. "But we also want to start working in the areas of cattle beef and stone, with marble and granite," declared Andrada.
Apart from the three partners, Global Era has 10 employees, being four market analysts, one turned exclusively to the Arab countries, France and Belgium. "Our objective is to help in the internationalisation of companies and their products," stated Andrada.
Before opening Global Era, he and his partners were directors at Andrade Group, which includes companies Andrade Máquinas and Sansei Máquinas, producers and exporters of machinery and equipment for sewing and for the textile and garment industry.
Contacts
Global Era
Daniel Andrada
Tel: (+55 11) 2244-6655
E-mail: info@globalera.com.br
Site: www.globalera.com.br
*Translated by Mark Ament
