São Paulo – The Encomex, the foreign trade meeting that began yesterday (21st) and ends today (22nd) in the city of São Paulo, should have the Arab market as one of its themes. The Market Development manager at the Arab Brazilian Chamber of Commerce, Rodrigo Solano, should give talk "How to Negotiate with the Arabs", at panel "Diversifying export destinations". The meeting should take place at the Latin American Memorial and is promoted by the Ministry of Development, Industry and Foreign Trade.
The Encomex is promoted in several states and cities in Brazil to guide businessmen with regard to foreign trade and to boost their participation in the foreign market. The Encomex started taking place twelve years ago and since then there have been over 130 meetings. According to Solano, the event should include professionals of all different levels who are connected to foreign trade. "The objective of the talk about the Arab countries is to generate knowledge of a market that was alternative, but that is consolidating itself as an important foreign trade market for Brazil," said Solano.
Solano should show the potential of the Arab market, as an importer, and speak about the opportunities in the region that may be made use of by Brazilian exporters. The Arab market imports US$ 631.87 billion in products each year. "And Brazil makes little use of this opportunity, as our exports are greatly concentrated on ores, meats and sugar", said the manager. According to Solano, Arab nations import a broad series of products, ranging from machinery and electronic products to vehicles.
The speaker recalls that on the Arab market, there is competition with Asian and European products, so companies must work hard to get prepared, adapting to the market and investing in marketing. "It is necessary to go there, to adapt to the client," said Solano, recalling that Brazilian companies have already done this very well on the domestic market. "Customer support in Brazil is very high quality, Brazilian sellers know how to promote their products very well," he said, recalling that the same should be done regarding the foreign market.
*Translated by Mark Ament
