São Paulo – Brazilian fruit industry businessmen have closed deals worth 7.5 million reals (US$ 4.5 million) at Gulfood, a food industry fair that ended last week in Dubai, in the United Arab Emirates. There was growth of 226% over the last fair attended, in 2010. In the coming 12 months, sales resulting from the fair should exceed 15 million reals (US$ 9 million).
The Brazilian producers exhibited at the booth of the Brazilian Fruit project, promoted by the Brazilian Fruit Institute (Ibraf) and the Brazilian Export and Investment Promotion Agency (Apex). The information was supplied by the Ibraf press office.
In this year’s edition, the attention of visitors was caught by varieties fairly unknown to the foreign market, such as assai, graviola, atemoya and cupuassu. However, traditional fruit such as grape, lemon, orange, passion fruit and mango attracted buyers as well. The Brazilian Fruit project aims to promote the Brazilian fruit production abroad.
*Translated by Gabriel Pomerancblum
