São Paulo – Jordan wants to bring more companies to next year’s food and beverage fair APAS Show. The chairman of the Jordan Brazilian Business Association, Jamal Fariz (pictured above), told ANBA that 25 companies are already confirmed, and that 30 to 40 companies are expected to come to 2023’s event.
He said that, in addition to Arab sweets, spices, biscuits and dates, they aim to bring new products to exhibit in the supermarket show. “We want to expand and diversify sectors, bring product from the Dead Sea, olive oil, and others,” Fariz said.
According to him, the exhibitors that are in the show this year are optimistic. “They are having good contacts and meetings; it’s encouraging, and they want to come back next year,” he said.
Representing the Jordan Brazilian Business Association, Fariz signed a memorandum of understanding (MoU) with the Arab Brazilian Chamber of Commerce (ABCC) on Wednesday (18) to deepen ties and support businesspeople by taking information and facilitating the contact between the business communities of the two countries, he said.
“We have the role of strengthening ties between Jordan and Brazil and boost trade between both sides, for exports and imports. I believe the Brazilian market is huge, and it’s our job to raise awareness and inform Jordanian businesspeople about this potential market, which offers very high-quality products,” he said.
The ABCC also signed an MoU with the Amman Chambe of Industry, represented by its chairman Fathi Al-Jaghbir, who is also the head of the Jordan Chamber of Industry. “The cooperation agreement we signed is setting forth and expressing the economic and trade cooperation between our two countries, which have different areas and potentials for cooperation. This arises from an understanding of the business community in both countries of the real opportunities in each country that could use our benefits,” Al-Jaghbir said.
The cooperation agreement, he said, includes the transfer of knowledge and information in different sectors, the exchange of trade delegations between both countries and all commercial activities that could facilitate the goals and objectives of each party. “In this sense, I’d like to take this opportunity to invite the Brazilian business community to use the business environment in Jordan that will provide them easy access to all Arab countries and use the free trade agreements we have in Jordan,” he invited.
The mission from Jordan to Brazil was organized by the Jordan Brazilian Business Association in cooperation with the Jordan Export House, with the support of the ABCC and the Embassy of Jordan in Brazil. After the participation in this year’s APAS, which ended on Thursday (19), Fariz said he is planning a new visit of businesspeople to the Arab country to Brazil, and that Brazilians visit Jordan.
“We’re very ambitious and want the Brazilians to get to know Joran and see it as a hub for the Middle East, with the possibility of selling their products not only in the domestic market but across the region, in Syria, Iraq, Palestine, Saudi Arabia, the entire Gulf, just like Brazil is a gateway for Latin America,” Fariz said. He added that they are planning a trip of Brazilian tourism operators to Jordan.
Pictured in the opening photo Al-Jaghbir and Fariz.
Here’s more on this:
- Arabs showcase coffee, olives and packaging at APAS Show
- Jordan seeking to gain ground in Brazil’s food market
- Fresh or frozen food: Egyptians offer both at APAS
- A date exporter, Jordan seeks to sell to Brazil
- Brazil has niche markets for foods from Jordan
- Levant-based brands want to export Arab sweets to Brazil
Translated by Guilherme Miranda
