São Paulo – Oxford Porcelanas, a company headquartered in Santa Catarina, should start selling a collection of porcelain signed by Egyptian designer Karim Rashid. According to the company’s Marketing Department, the items were presented at Frankfurt Fair, in Germany, and at the Gift Fair, in Brazil, and the answer is being excellent. “Initial sales exceeded our expectations,” said Oxford to ANBA. The collection is the greatest bet for the company’s sales and revenues in 2013.
The company’s intention is sell the products on the Brazilian market and also to export them. Sales, for the time being, are not being focussed to any region of the world. Oxford exports to 90 countries. “Karim’s work is world renowned, so we have no specific bet,” says the company. After the first step, however, is to present the collection at large fairs and to the opinion makers, Oxford should think up a market strategy for some regions.
The company produces 36 million items a year and Karim created one of the collections, with dinner, tea and coffee sets; cups, crystal glasses and complements, like mugs and gourds, in a total 14 lines. The release celebrates the brand’s 60 years. According to the company, the Egyptian was chosen due to “value synergy”, as his design is global and contemporary, which matches the Oxford moment, which says it is ready to start again with each collection.
The collection is turned to the public that already buys the brand products and, according to the company, it is in the same price range as the others the company sells. “The targets include men and women who love receiving guests and appreciate well-being. They are concerned with living their own time, without nostalgia, and with current worries, like sustainability. People who want colour variation, forms and styles, cosmopolite, connected, creative and conscious. The new generation Oxford Porcelanas comes to supply this market, which requires quality and design alongside sustainability,” says the company.
Oxford was established in the 1950s in the city of São Bento do Sul, where it has its headquarters to date. The company invests in research and product sustainability is one of its main concerns, with the use of its own, certified raw materials. Since 1968, the company created a mining area to supply its demand for clay for production of table ceramics and porcelain.
Contact:
Oxford Porcelanas
Telephone: (+55 47) 3631-3003
E-mail: atendimento@oxfordporcelanas.com.br
Site: www.oxfordporcelanas.com.br
*Translated by Mark Ament
