Besides foreign currency earnings, the benefits of operating overseas include gaining brand awareness, and learning and adapting to global market trends. Challenges, on the other hand, are planning, getting a skilled staff, and complying with rules and regulations of each country, as well as costs.

Brazilian Tourist Board chair Marcelo Freixo (pictured) wrote an article on the growth of Muslim-friendly tourism and Brazil’s willingness to provide a high-quality experience to these travelers.