São Paulo – Up to December this year, a Brazilian luxury product shop should be inaugurated in the Emirates. Consultant Cássio Lagreca, a director at company Negócios de Convergência Internacional (NC Internacional), from São Paulo, is establishing a retail chain specialized in sophisticated Brazilian fashion products. The shops should be installed in 27 countries and the first, according to Lagreca, should be opened in the Emirates.
The consultant should travel to the Arab country in March to define the city for the opening of the point of sale, which may be Dubai or Abu Dhabi. Shopping centres in Dubai, however, are the most probable. "Dubai receives a large volume of international tourists," said Lagreca. The objective, in fact, is to open one more shop in the Emirates. There are also plans to install the chain in other countries in Asia, Africa and the Americas, mainly in the United States.
Currently, NC Internacional, a consultancy and participation company that coordinates entrepreneurial projects, has a team working in the selection of brands to be sold by the luxury shop. Lagreca prefers not to reveal the names yet, but adds that the boutiques should sell from shoes, haute couture, lingerie and bikinis to jewels. They should all be made with decorations and material that bring Brazil to mind.
"It should be the first Brazilian retail chain of Brazilian luxury and lifestyle," said Lagreca. According to him, the lifestyle has great appeal abroad. The design of the shops is by Lagreca. Aged 38, the executive has already operated as an independent consultant for executives, has had a company in the area of manufacturing and exported, among other activities. "When I was very young, still an adolescent, I already exported. I am an entrepreneur," he said.
A total of 15 Brazilian brands should be included in the project. Brands interested, if they fit the profile of the project, may seek NC Internacional. The products by each shop should be defined according to the characteristics of the local market. Lagreca stated that few Brazilian luxury brands have consistent international positioning, with their own points of sale, as it is very expensive.
*Translated by Mark Ament
