São Paulo – Investments in digital transformation could more than double from 2021 to 2026 in the Middle East (including Turkey) and Africa, according to an estimate by the International Data Corporation (IDC) published on the Saudi news website Arab News. International Data Corporation is a global technology research, consulting, and events company.
According to the survey, spending on digitization is expected to be boosted in the period, with annual growth of 16% in the years analyzed, reaching USD 76 billion in 2026 and representing 43.2% of all investments in information and communication technology in the region for that year.
Vice President and Regional Managing Director for the Middle East, Turkey, and Africa at IDC, Jyoti Lalchandani, said in many organizations, digital and technology investments made during the COVID-19 pandemic to build resilience will be tested in 2023 in key business areas, such as customer experience and financial management, among others.
He claimed implementing digitalization in critical areas, and a swift shift to a digital business approach would separate thriving companies from the surviving ones. Lalchandani recommends that organizations not lose sight of their digital aspirations no matter what happens in the economy over the next 12 months.
Translated by Elúsio Brasileiro
