São Paulo – The most sophisticated shopping centre in Egypt, City Stars, in Cairo, recently gained a Brazilian lingerie, beach fashion and home wear shop. It is the first exclusive international point of sale by Recco, from Paraná, and was inaugurated last month. “This is the first shop with an exclusive Recco brand abroad. However, the brand is present in multi-brand shops in several countries," stated the export manager at the company, Marcelo Recco.
According to him, Egypt, like other countries in the Middle East, lacks underwear with fashionable and sexy appeal. “We expect a positive answer from the market and our expectations, for the medium and long run, are to gain recognition from local consumers and to make possible a distribution centre for the entire Middle East," said the manager.
Apart from Egypt, in the past, Recco exported to the United Arab Emirates and Lebanon. Currently, just 1% of company exports are turned to the Arab market. With the shop in Egypt, the company hopes to increase sales by around 10%.
According to Marcelo, the products sold in Egypt do not undergo any adaptation and the most shipped are the fashion and sexy lines, with much lace, embroidery, tulle and transparency. The home wear items, for example, do not only include just pyjamas, but also teddies, tops, shirts and leggings.
The Mon Jardin lingerie collection, for example, to be sold in Egypt, has details in Swarovski crystals, silk fabric with details in lace and other items.
The company, which has been on the Brazilian market for over 30 years, exports to Australia, Bolivia, Canada, Ecuador, Japan, Paraguay, Uruguay and the Dominican Republic. Currently, around 4% of company revenues come from foreign sales. With 520 employees, Recco produces 1.2 million items a year, has over 10 shops in Brazil and distributes to around 2,000 multi brand shops.
Contact
Recco
Tel. (+55 44) 2101-6262
Email: export@recco.com.br
Site: www.recco.com.br
*Translated by Mark Ament
