São Paulo – The Saudi Arabian Tourism Development Fund launched a program to support small companies in the segment with USD 133 million. Over 2,000 companies could be backed to help develop their businesses.
Named ‘Aoun Tourism,’ the initiative is part of the National Tourism Strategy and aims to boost the country’s growing tourism market and strengthen Saudi Arabia as a global destination.
The program will last three years and encompass funding, education, and training for tour guides, travel operators and agents, tourism facilities, and event organizers. Information on the initiative was released on the Arab News website.
Translated by Elúsio Brasileiro