São Paulo – Fashion e-commerce SHEIN will launch its first reality show, and it will be set in Saudi Arabia. There will be five episodes with regional influencers such as Aliona and Yazan, Noha Nabil, Nouf Nabil, Rakan, Nawaf Suliman, Shahid Naser, and Lana Aqeel, hosted by entrepreneur Sara Khonkar.
The group will explore the cities of Riyadh, Jeddah, and the surroundings and show summer looks sold on the platform. The show promises to take viewers through Saudi Arabia’s diverse landscapes and cultural heritage sites, with stops at iconic restaurants and landmarks.
In the episodes, the influencers will also be updated on the progress of several Saudi Vision 2023 projects and Saudi Arabia’s growth strategy and discuss subjects such as tourism, entertainment, sustainability, and women’s empowerment. There will also be activities with gift cards distributed to viewers who tune in live on SHEIN’s social media channels and answer the challenges correctly.
Titled “SHEIN Travel Diaries,” the reality show is the result of a partnership between Rotana Media Group, the Saudi Tourism Authority, and Warner Bros. The initiative is occurring this June, the same month SHEIN opened a brick-and-mortar store in Saudi Arabia. Episodes will premiere on June 24 at 8:00 pm AST on SHEIN and Rotana Khaleejia’s official YouTube channels.
News was released on the Saudi Arab News website.
Translated by Elúsio Brasileiro
