Brazilian Beef Exports Association (ABIEC) has a beef pavilion in APEX-Brazil, with small- and medium-size slaughterhouses. The large-scale companies have their own stands.
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Ramax has a headquarter in Brazil and branch offices in the United States and Lebanon. The goal of its first participation in the fair is amplifying businesses with the Arab world.
The food and beverage industry show will run from February 17 to 21 in Dubai. Participating executives sat in a preparatory meeting at the Arab Brazilian Chamber of Commerce.
Last year saw 1.64 million tons shipped from the country. According to the Brazilian Beef Exporters Association (Abiec), it was the biggest volume ever shipped by an exporting country.
In line with the upward trend of the past few years, foreign sales are expected to reach 1.62 million tons in 2018 – the biggest volume ever shipped from Brazil. Revenues are seen climbing 7.4% to over USD 6.5 billion.
The leading beef exporting company in South America saw export revenues soar by 49.5% in the 12 months through September, but its sales to Middle Eastern countries declined.
The event, organized by the Arab Chamber at SIAL Paris, should generate BRL 10 million (USD 2.79 million) worth of deals for Ramax, a trading company specialized in animal protein.
Arab Halal Day will be held on October 23 as a marketing action during the food industry show in France, featuring beef barbecue and chicken shawarma to appeal to Arab importers.
Brazil shipped out 114,420 tons last month, up 17.6% over August 2017.
Ramax will provide meat cut samples to a Syrian importer who’s interested in buying product from Brazil. The parties got in touch at the stand organized by the Arab Chamber and the Embassy of Brazil.
Foreign sales of the Brazilian product totaled USD 3.5 billion from January to July. Arab countries imported USD 514 million worth of beef.
The company redirected part of the cuts from Brazilian plants that used to go to Russia to the region. The Russian market still hasn’t lifted the ban to Brazilian beef imposed at the end of last year.
Exports reached USD 5.2 billion and imports came out to USD 3.3 billion in the third week of May in Brazil. Month-to-date, there was a USD 5 billion surplus.
The region accounted for 31% of the meat company’s foreign sales between April 2017 and March of this year.
