The event, taking place in São Paulo in November, already has accredited importers from 21 countries, including Tunisia. The fair is expected to serve as a channel for the industry to diversify markets amid high U.S. tariffs.
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BFSHOW hosted importers from four Arab countries for business rounds. One of the buyers negotiated footwear with Brazilian brands for a network of 55 stores in Saudi Arabia.
The event will take place from Monday (19) to Wednesday (21) in the city of São Paulo. Around 10,000 buyers are expected, including importers from Saudi Arabia, the United Arab Emirates, Libya, and Kuwait.
Delegates from companies based in the United Arab Emirates and Kuwait will attend the BF Show, to be hosted by the industry association Abicalçados from November 11 to 13.
Already cemented in the Americas, the Brazilian children’s footwear manufacturer has invested in foreign trade staff teams to get closer to clients in the Middle East and North Africa.
Commercial promotion action brought retailers from the Middle East to Brazilian footwear exhibition BFShow to foster exports. Check out what importers said about the Brazilian footwear.
First edition of BFSHOW in Porto Alegre will feature importers from across 29 countries, including Egypt, the United Arab Emirates, Kuwait, and Libya.
From November 21 to 23, Abicalçados and NürnbergMesse will hold the BFSHOW in Porto Alegre for the first time. Foreign buyers and guests are expected to participate. Registration for guests is open.
