Vanusia Nogueira, from the Brazilian Specialty Coffee Association, was chosen to lead the International Coffee Organization, which she takes on with the challenge of modernizing.
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Brazil-based companies participated in the World of Coffee trade show earlier this month. The event was coordinated by the Brazilian Specialty Coffee Association, and deals made at the show are expected to yield 20.72 million over the following 12 months.
The cupping was organized by the Brazilian Embassy in Riyadh, Saudi Arabia. The event took place during the International Chocolate & Coffee Exhibition in the capital city of the Gulf country.
Two Saudi traders had an online meeting with representatives of Brazil’s Ministry of Agriculture, Cecafé, and BSCA. The Brazilians invited the Arab buyers to visit the country’s farms next year.
