The International Coffee Week in Belo Horizonte showcases the best in the Brazilian coffee chain, with sustainable production in 35 regions. This story on the event is the first in a series ANBA will publish on coffee.
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Vanusia Nogueira, from the Brazilian Specialty Coffee Association, was chosen to lead the International Coffee Organization, which she takes on with the challenge of modernizing.
Brazil-based companies participated in the World of Coffee trade show earlier this month. The event was coordinated by the Brazilian Specialty Coffee Association, and deals made at the show are expected to yield 20.72 million over the following 12 months.
The cupping was organized by the Brazilian Embassy in Riyadh, Saudi Arabia. The event took place during the International Chocolate & Coffee Exhibition in the capital city of the Gulf country.
Two Saudi traders had an online meeting with representatives of Brazil’s Ministry of Agriculture, Cecafé, and BSCA. The Brazilians invited the Arab buyers to visit the country’s farms next year.
The first quarter of this year saw Brazilian coffee exports to Arab countries climb 37%. Demand went up for green coffee beans as well as instant coffee.
Brazil’s Coffee Exporters Council (Cecafé) is looking to replicate, in the Arab country, its ongoing marketing work in China. Plans including working with the federal government to join trade shows and B2B events in the second half of 2021.
