So said Brazil’s Specialty Coffee Association following a trade mission and a participation at the World of Coffee Dubai in January.
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Leonardo Marinho left Brazil in 2013 for Zanzibar, Tanzania, and last June he started a training company for baristas and roasters in Muscat, Oman. A demanding market and opportunities have led him to the Arab world.
The renewed sector project between the Brazilian Association of Specialty Coffees and ApexBrasil has Middle East countries as priority markets, in addition to Asian nations. Interest in the product grew after Expo 2020.
In addition to being an export hub, the emirate also shows trends in markets such as coffee. The ANBA team listed some up-and-coming innovations in the sector.
According to the secretary-general of the Arab Brazilian Chamber, Tamer Mansour, the 2022 edition was one of the best and could surpass the results of the last five years.
The event will bring together producers, sellers, national and regional brand representatives, as well as coffee lovers and connoisseurs. Brazilians can register to exhibit, and coffee growers can send samples of green coffee.
Four out of the 15 companies featured in the Brazilian space sell coffee. Cereal industry company Alca Foods had two of its products selected to join the SIAL Innovation Awards.