Date Crown branded products entered the shelves of Brazil’s largest retailer this week, bringing new prospects to the consumption of dates among Brazilians. The deal was struck through representative Julia de Biase.
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The Majid Al Futtaim group is a franchisee of the hypermarket chain Carrefour in the Middle East and owns malls like the Mall of the Emirates and hotels. His net worth is estimated as over USD 4 billion.
The brand’s sole franchise holder in the Arab country announced an EGP 200 million investment towards expansion, despite slumping sales amid the pandemic.
