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Authorities from the United Arab Emirates are currently in Brazil for appointments ahead of the BRICS Summit as well as meetings with local officials and institutions. They said the country is a key trading and investment partner.

“Business and Trends in the Arab World” discussed opportunities for exporters of personal care products last Saturday (26) in an event with industry entrepreneurs who are exhibiting at the Beautyworld Middle East fair this week.

Brazil is becoming an increasingly important supplier in the Arab beauty market, particularly with hair care products. The region is supplied by companies such as Floractive, specializing in hair treatments, and Terra Fértil, offering hair straighteners and dryers. Light Hair aims to enter the market, too.