Brazilian footwear company launches social media campaign to promote the opening of its first branch store in Abu Dhabi.
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Already cemented in the Americas, the Brazilian children’s footwear manufacturer has invested in foreign trade staff teams to get closer to clients in the Middle East and North Africa.
Besides manufacturing and selling children’s footwear, the company has decided to franchise in and outside Brazil.
According to Abicalçados, Brazilian footwear exports in the first four months of the year slid 31.9% in revenue. Average price, however, rose.
Commercial promotion action brought retailers from the Middle East to Brazilian footwear exhibition BFShow to foster exports. Check out what importers said about the Brazilian footwear.
Abicalçados projects a decline in Brazilian footwear exports this year. China has returned to the market with full strength since the pandemic and increased its sales to Arab, Latin American and African countries.
Brazilian footwear exports plunged 31.3% in volume and 22.8% in revenue in January and February. Competition with China and the economic situation in second leading buyer Argentina drove down the results.
There was a 10.8% drop in revenue and a 16.6% decrease in volume from 2022, according to sector association data. In December, Libya imported USD 730,000.
The Brazilian footwear industry shipped 102 million pairs abroad year to date through October. The recorded drop reflects the global slowdown and Chinese competition, said the sector association.
Exportações cresceram, mudaram de patamar e colocaram Brasil como alternativa aos fornecedores da Ásia. Desempenho de 2014 mostra que há potencial para exportar ainda mais.
From November 21 to 23, Abicalçados and NürnbergMesse will hold the BFSHOW in Porto Alegre for the first time. Foreign buyers and guests are expected to participate. Registration for guests is open.
The Saudi market imported 119,000 pairs of shoes from Brazil last month. It was the only Arab country on the list of main destinations.
Brazil shipped 14.6 million pairs of shoes in January, grossing USD 117.8 million. Europe’s purchases drove up the result.
The Brazilian company increased revenue from footwear exports to BRL 142.8 million (about USD 27.16 million) in the year’s second quarter. Grendene owns brands such as Melissa and Itapema, among others, and is one of the biggest global producers in the sector.
