The Brazilian footwear industry hopes to reverse the sharp tariff on sales to the United States but is also seeking new markets to sell its products.
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The event, taking place in São Paulo in November, already has accredited importers from 21 countries, including Tunisia. The fair is expected to serve as a channel for the industry to diversify markets amid high U.S. tariffs.
Assintecal identifies regional products that can be used as components in other goods and helps boost their commercialization in Brazil and abroad. In the Respira Acre project, the association mapped biomaterials from the Amazon rainforest.
Driven by exports, the Brazilian footwear industry will increase its production to over 940 million pairs in 2025. The data was released to the press at the BFSHOW trade fair in São Paulo.
The event will take place from Monday (19) to Wednesday (21) in the city of São Paulo. Around 10,000 buyers are expected, including importers from Saudi Arabia, the United Arab Emirates, Libya, and Kuwait.
Brazilian industries exported 39 million pairs of footwear in the first four months of this year. Argentina, the United States, and France were the largest buyers.
An initiative spearheaded by ApexBrasil and Abicalçados has selected the countries where it will promote Brazilian-made footwear throughout the 2026–2027 biennium. The United Arab Emirates and Saudi Arabia are among them.
Overall, the Arab country imported fewer Brazilian goods in February, but there was growth in the acquisition of less traditional products.
The North African country was the 17th main supplier in February, according to a survey by Abicalçados.
In the full year tally for last year, the United Arab Emirates was the primary Arab destination of Brazilian shoes, followed by Libya and Lebanon. Iraq and Qatar were the only countries to increase their purchases.
Born in Romania but with a Jordanian father, shoe designer Amina Muaddi studied in Europe and built an international career. In 2018, she launched a brand under her own name, that has garnered famous fans.
The Brazilian brand has footwear starting to arrive in Arab countries such as Kuwait, Egypt, and the UAE, in addition to established sales in Saudi Arabia, Oman, Jordan, Libya, and Sudan. Opananken makes an Arab sandal specially developed for the region.
Brazilian footwear company launches social media campaign to promote the opening of its first branch store in Abu Dhabi.
Already cemented in the Americas, the Brazilian children’s footwear manufacturer has invested in foreign trade staff teams to get closer to clients in the Middle East and North Africa.
