Cosmetista Expo North & West Africa is the largest cosmetics industry show in the African continent. Various Brazilian cosmetics brands were featured.
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Over 50 companies from Brazil will exhibit and launch products at the Beautyworld Middle East show in Dubai starting Monday (31).
Data from the first half of 2021 shows hair care products and deodorants boosted the upward situation.
Some Arab consumers already acquire Brazilian beauty products, and an even larger share is willing to start buying. The Arab Brazilian Chamber addressed this market in a warm-up event for a series of B2Bs focused on the sector to take place in July.