Minerva announced an agreement with Nadec, a major food processing player in the Middle East and North Africa, aimed to boost sales in the region.
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Young Rhayssa Braz has always studied in public schools and is now preparing to live and study in the United Arab Emirates. The course she was accepted is part of the project uniting the University of Abu Dhabi with Minerva, an institution from the United States.
The region reduced its share in Minerva’s exports from Brazil and grew in sales of the subsidiary Athena, which encompasses operations in Argentina, Uruguay, Paraguay, Chile and Colombia.
Brazilian firm reported it has entered an agreement with Salic UK, a Saudi Arabia’s Salic subsidiary, to sell as much as 25,000 tons of products a year. A memorandum has also been signed for potentially doing business in Australia.
Exports from the Brazilian food company’s domestic units accounted for 72% of gross revenue in Q2 2020. Asia’s share in total sales leaped from 25% to 50%, while the Middle East’s slid from 27% to 9%.
Despite the novel coronavirus, the Brazilian poultry company said it exports are ongoing. Beef company Marfrig said its units are operating normally. Minerva, whose activities include food services, put all workers on leave at some of its plants.
Brazilian company obtained the authorization for its unit in Colombia to export beef to Saudi Arabia.
Next Tuesday (12) will see the Arab Brazilian Chamber host a cycle of talks with specialists and executives on consumer habits in the Middle East and North Africa. The Chamber will also enter into a MoU with São Paulo city agency SP Negócios.
Importers of Brazilian foods, Mohsen Zalloum and Raed Bayed visited the Arab Brazilian Chamber on Wednesday. They are delegates from the Hebron Chamber.