Unveiling two new perfumes at an event in São Paulo on Wednesday (15), one of Lattafa’s founders, Shoaib Iqbal, told ANBA that he expects strong sales in the Brazilian market and that the company plans to open stores in various locations across the country.
Browsing: perfumes
New fragrance launches from established brands, new players in import and distribution, and more companies entering the segment. The presence of Arab perfumes at the Beauty Fair showed that this market is still booming in Brazil.
Juno Importadora presented four fragrances from the Arab brand on Thursday (4) at the Arab-Brazilian Chamber headquarters in São Paulo, adding them to its portfolio in Brazil. Executives from the Dubai-based company were in attendance.
The beauty trade show starts in São Paulo on Saturday (6), featuring Arab perfumes among the products showcased. A lecture on Sunday (7) will address perfumery from the region.
Khadlaj launches 13 fragrances featuring ingredients such as sandalwood, oud, and amber, through a partnership with importer BR Brand.
The importer is bringing perfumes by Khadlaj and Style & Scents, both from the United Arab Emirates, to sell in Brazil. Style & Scents products are already available to consumers, while Khadlaj’s will arrive in the coming days.
André Brizolla and Daniel Santos established Fratelli Al Tawasul, a division in the company they fist founded in 2023, to mediate business between Arab perfume companies and Brazilian distributors. Already partnered with UAE-based Ahmed Al Maghribi Perfumes, they are negotiating with three other brands.
The brand Date Crown, from producer Al Foah, officially entered the Brazilian market this Wednesday, launched by businesswoman Julia de Biase.

