The Arab Tourism Organization chose February 25 to promote the region as a tourist destination. This year’s campaign theme is sustainability and culture. In 2025, the Middle East saw a 3% increase in international visitor arrivals and North Africa 11%, according to the UN.
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Brazilian exports to the Arab market grew 10% compared to January of last year, reaching a total of USD 1.98 billion. Imports are declining.
The Gulf country was the top destination of Brazilian exports in January. Saudi Arabia was the third-largest customer, according to ABPA.
Founded 14 years ago by architect Maria Carolina Freire, the coffee brand is sold at select locations in Brazil and has even reached Saudi Arabia. The beans are grown on a historic farm in southern Minas Gerais.
In 2025, exports grew 17% over 2024, totaling USD 48.6 billion, according to the Ministry of Investment and Foreign Trade.
The Brazilian Embassy in Riyadh will hold a meeting to promote Brazilian natural stones in the Gulf country.
One of the world’s largest meatpackers, the Brazilian company says its goal is to position the Gulf country as a hub for halal food production and export.
Bovine heparin is used in clinical therapies. Approval for sales to the Gulf country was announced by Brazil’s agriculture and foreign affairs ministries.
Price increases were driven by higher rental costs and basic services such as water, electricity, and gas.
Exports totaled USD 21.34 billion last year. Avian flu in Rio Grande do Sul state and falling commodity prices influenced the performance.
Countries sign memorandum of understanding to foster the exchange of professionals and technologies and the promotion of mutual investments.
The United Arab Emirates were Brazil’s largest importer of poultry meat in 2025, while Saudi Arabia ranked third. Both increased purchases. Despite avian flu challenges, shipment volumes grew during the year.
Coffee consumption in the UAE exceeds USD 3.2 billion, while Saudi Arabia has over 5,000 branded cafés. Businesses in this sector are expected to gain momentum at a trade fair in January.
Through November this year, Brazilian exports to the Arab country rose 1.3%, while imports were 9.2% higher than in the same period last year.

