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Having tools to tell the story of a product since its production until it arrives at its destination is a plus for companies intending to export. In webinar hosted by the Arab Chamber on Wednesday (1), specialists explained how end-to-end traceability helps showing the quality of the product to the consumer.

In webinar, Egyptian startup Robusta CEO Hussein Mohieldin talked about how the digital transformation ushered in by the pandemic has impacted the behavior of Arab consumers. Online conference was hosted by the Arab Chamber on Wednesday (27).

Brazilian Agricultural Research Corporation president Celso Moretti visited the Arab country and discussed partnerships in several fronts, including Africa. The institution could open an office in Abu Dhabi. “We’ve identified four big pillars of cooperation,” he told ANBA.

The Brazilian tech and engineering multinational might join transportation projects in the Arab countries. One of its strategies is to go international by following major global corporations in its client roster.