The Brazilian Tourism Institute (Embratur) will roll out actions to advertise the country as a destination, including illustrious figures who’ll promote the country free of charge.
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Number of tourists from Brazil who traveled to Jordan in H1 2019 increased by 39.8% from last year. Visitors are also staying longer in the Arab country.
The industry grossed USD 1.1 billion from September 2018 through August 2019, and 9 million tourists are expected this year.
A report shows that average hotel rates and revenue per available room saw their sharpest drop since 2003.
The Middle East share of the world tourism market may increase from 6% to 8% by 2030, which amounts to 150 million tourists per year.
