Brazilian hookah ceramics company Thermoceram will have a distributor in Dubai. Ziggy, which markets hookah essences, made good contacts and is considering opening a point of sale in the UAE. Both brands showcased their products at World Shisha Dubai.
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The hookah event will occur on May 17 and 18 at the Festival Arena in the emirate. The Brazilian essence company seeks to enter new markets and internationalize. For visitors to taste the flavors, smoking will be allowed at the event.
Eleven Brazil-based companies are part of an Arab Brazilian Chamber mission that started on Sunday (31) and will go through Qatar, too. Businesspeople want to learn more about the market, prospect potential buyers and distributors, and some are considering opening offices in the UAE.