São Paulo – Many Brazilian companies already know the potential of the Arab market, but they need to be prepared to enter the countries. This is one of the topics to be covered tomorrow (5th) at workshop "Get to Know the Arab Market", promoted by the Arab Brazilian Chamber of Commerce in São Paulo. Enrolment is open and admittance is free.
"One of the important aspects we want to cover is the training of the trader or international seller with regard to culture, negotiation environment, negotiation and other aspects that involve the internationalisation of professionals,” said the Market Development Manager at the Arab Brazilian Chamber, Rodrigo Solano.
According to him, the question of language is very important. “I am going to emphasize the importance of speaking foreign languages, mainly English,” said Solano. According to him, Brazil is very behind in this aspect, which makes it harder for Brazilian companies to enter the foreign market.
Apart from professional training, Solano and the Foreign Trade Coordinator at the Arab Brazilian Chamber, Francisca Barros, are going to cover the potential of the Arab market. Economic figures regarding the countries will be presented, as will the main sectors, business opportunities and bilateral trade, among others.
Trade between Brazil and the Arab countries has been presenting significant growth. Over the last five years, bilateral trade has expanded by 262%. In the first half of this year, foreign sales from Brazil to the region grew 4.1%, whereas exports from Brazil to the world dropped 23%.
At the workshop, businessmen should also learn about the services provided by the Arab Brazilian Chamber and may clarify their doubts regarding the market. This should be the third workshop promoted by the organisation in the second half of this year. The idea is to promote one event each month. The next is scheduled for December 10th.
Further information
Workshop
Marketing Department at the Arab Brazilian Chamber
Tel: (+55 11) 3147-4071/73
E-mail: marketing@ccab.org.br
*Translated by Mark Ament
