São Paulo – Ziggy will be the only Brazilian representative to participate in the World Shisha Dubai hookah show, on May 17 and 18, at the Festival Arena, in Dubai Festival City, at booth K12. The company sells essences for hookah made with tobacco, molasses, and flavorings, and its current goal is to enter new markets and become international. The Brazilian business recently started selling to its first international destination, Argentina.
According to Ziggy’s Export manager, Magali Rodrigues (pictured above), at the show, the company expects to make contacts with future business partners, importers, and distributors and learn about the region’s market tastes and the consumption of the hookah essences. She is still studying the possibility of having a distribution point in Dubai and new clients in other Arab countries.
Smoking will be allowed inside Festival Arena during the World Shisha Dubai show. “The show brings the possibility of tasting, appreciating our tropical flavors, demonstrating our quality, the tobacco burning time, and the amount of smoke desired by the final consumer in a hookah session. I am sure our essences will delight the Arab market,” Rodrigues told ANBA.
Ziggy offers essences in 17 flavors, such as cherry, yellow fruits, red fruits, watermelon, banana, mint, cashew, grape, tangerine, lemon, coffee, and tutti frutti. It also sells hookah pots, coal, aluminum, and energy drinks.
Companies marketing products such as tobacco, hookahs, charcoal, essences, accessories, and machinery will exhibit at the show. The hookah is also known as shisha by the Arabs. The event will also feature “shisha lounges,” places to taste the products in a more relaxed way.
Admission to the World Shisha Dubai show will be free of charge. Visitors only need to register on the event’s website.
Quick facts:
World Shisha Dubai
May 17 and 18
Arena Festival
Dubai Festival City
Dubai, United Arab Emirates
Free admission
Translated by Elúsio Brasileiro
