São Paulo – A site aimed at helping those who have just arrived in Brazil to organize their lives in the country was released two months ago. The site is Brazil Expat Living (www.brazilexpatliving.com), by journalist Flavio Nunes and Digital Marketing specialist Marcos Santos, and was put up to help expatriates arriving in Brazil to work, a fact that has been growing, and also to aid foreign tourists.
Nunes, apart from being a journalist, also has an MBA in Business Management from Anbembi Morumbi University, and has worked in the areas of acquisitions and management at LG. Over that period, he saw South Koreans arrive in Brazil to live and followed their hardships. “When you are president or vice president of a company, you have a team to assist you. But if you are a manager, engineer, you cannot count on said assistance,” said Nunes.
The site’s main focus is to be a service for people and to present relevant content to them. The portal brings from information about how to rent an apartment to how supermarkets and chemists work and leisure options on the weekends, among others. The home page on Wednesday included, among other stories, one about Ayrton Senna, a national idol in Formula 1, another was about the metro services in São Paulo and Rio de Janeiro, and another was about foreign art exhibitions in the country.
The site has Portuguese and English versions. It was developed and is fed and updated by communications company Ivoire. Access is currently 63% in Brasil, 18% in the United States and the remaining 19% from other countries. Half of the viewers read the English version and the other half, the Portuguese version. Entrepreneurs also study the offering of versions in other languages, but, first of all, they plan to observe where the viewers come from, so as to define this need.
To make the idea into a project, Nunes and Santos based themselves on the potential of these audiences in Brazil. According to figures raised by them, Brazil has 1.6 million legal foreign workers, as well as 650,000 illegal ones. The country also receives 4 million leisure tourists from abroad, and another 1.4 million who come on business. Nunes says that he does not have figures regarding the presence of Arabs and added that the greatest arrivals are currently from regions like China, the United States and Europe.
Service
Brazil Expat Living
Site: www.brazilexpatliving.com
Email: relationship@brazilexpat.com.br
*Translated by Mark Ament
