São Paulo – São Paulo hosts on the 27th and 28th the Global Agribusiness Festival (GAFFFF), which derives from leading ag forum Global Agribusiness Forum held by consultancy Datagro. Its first edition as a festival emerges with the ambitious goal of bringing 25,000 people to the Allianz Parque arena and be the world’s greatest stage for the ag culture.
The Arab-Brazilian Chamber of Commerce (ABCC) supports it. “We back the festival because we know the relevance that agribusiness has in Brazil-Arab relations and because of the connections the event may provide to our members,” says ABCC new business director Estevão Carvalho. Brazil is a major supplier of ag products to the Arab world. ABCC members get discount tickets for the festival.
Held by Datagro and partners, GAFFFF is presented by Brazilian brokerage XP. The megaevent will feature Brazilian and foreign speakers, a business fair with over 100 exhibiting firms and startups, gastronomic experiences, and entertainment, including concerts by Brazilian Sertanejo big names like Chitãozinho & Xororó and Jorge & Mateus.
The three Fs added to the event’s acronym stand for Fair, Food and Fun.
The festival aims to connect the countryside to the city, organizers said. “GAFFFF is evidence that the power of agribusiness isn’t just about food and biomass production for the energy transition but also a powerful culture with a huge capacity to reinvent itself,” Datagro director Luiz Felipe Nastari was quoted as saying in a press statement.
XP participates as a major financial market player in agribusiness and aims to raise its presence in the sector.
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The Arena forum will feature speakers like Mozambican politician and activist Graça Machel, Dartmouth College professor Marcelo Gleiser, New America Foundation global strategy advisor Parag Khanna.
The invitation-only Global Agribusiness Forum will also be held, discussing the direction of the sector and its main challenges, especially regarding climate change, preservation of natural resources, and sustainable solutions. Its opening ceremony is expected to feature Brazilian President Luiz Inácio Lula da Silva, as well as officials from both Brazil and countries like Angola, Belgium, Kenya, New Zealand, and Uruguay.
Global Agribusiness Festival (GAFFF)
June 27-28
Allianz Parque – São Paulo,Brazil
Access time GAFFFF: Pass and Single day 8am-11pm | Premium Tickets 6pm
Concerts: 6pm opening | 8:30pm headline concert
Single-day ticket (June 27 or 28): BRL 800
PASS, two-day ticket: BRL 1,280.00
Single-day premium ticket, for concerts only (starting 6pm): BRL 400
Half-price single-day premium ticket, for concerts only (starting 6pm): BRL 200
Find out more at https://gaffff.com/
Translated by Guilherme Miranda
