São Paulo – Representatives of Jordanian travel agency Amana Tourism, met with potential partners in São Paulo this week to promote Arab destinations among Brazilians. Sisters Deemah Nidal Sukhtian, the company CEO, and Anoud Sukhtian, the marketing manager, were surprised with the meetings and believe a partnership may arise.
The Jordanian operator, which works with exclusive services and high buying power, seeks a Brazilian company to represent its services. According to Deemah, the main barrier found up to now was language, not just Arabic, but also English, not spoken by all Brazilians.
Most of the Brazilian companies that met with Jordanian organisations said they already operate with destinations in the Arab countries, but are open to learn more about Amana Tourism. According to Deemah, the profile of tourists supplied by his operator is high-end, people who want to spend a night in the desert, for example, but who want safety and comfort. "We make the tourist feel he is not just one more in a group," he said.
All the meetings of the Jordanians were scheduled by the Arab Brazilian Chamber of Commerce, which is providing support to Amana Tourism in Brazil. Among the visits, Deemah went to the Brazilian Association of Tourism Operators (Braztoa), where he learnt about the organisation’s work, the activities of travel operators in the country, about companies that already operate with Arab destinations and about the Braztoa training work to improve services for tourists provided by travel operators.
According to the business executive at the Arab Brazilian Chamber, Nadia Abdallah, who accompanied the companies, two Brazilian operators that do not yet work with Jordan showed great interest in the partnership with Amana Tourism.
The Jordanian operator, which works with groups ranging from 1 to 20 tourists, offers several travel services, including hotel reservations, tickets, transport, assistance in airports, management of meetings and events and tourist options, with cultural, historic, archaeological and biblical routes in the Middle East.
The company may operate in several countries, but mostly in Jordan, Syria, Lebanon, the Holy Land, Egypt and countries of the Gulf. "We also offer business tourism. Our client needs not be concerned with anything," said Deemah, who is also open to work with this service for Brazilians.
This weekend, the businesswomen travel to Rio de Janeiro, where they will have new meetings.
Contact
Amana Tourism
Site: www.amanatours.com
*Translated by Mark Ament
