São Paulo – Next Thursday (23), at 7 pm, the Vale do Itajaí University (Univali), in Itajaí, state of Santa Catarina, will hold a lecture on how the context of doing business within Brazil and the Arab countries relations is influenced by culture. The speaker on the topic will the CEO of the Arab Brazilian Chamber of Commerce, Michel Alaby (pictured above). The event was organized by the Arab Chamber in a partnership with the university and its target audience is students and business owners.
The lecture will be the first of many that the Arab Chamber will hold at the university until November, all with topics relating to the Arab market. Alaby will discuss the work of the Arab Chamber for the Brazil-Arabs relations and will present cultural aspects that should be considered when negotiating with the region.
In May, the Arab Chamber opened a branch office in Itajaí, in which companies from the region that export to Arab countries can certificate their documents and find support services to negotiate with the Middle East and North Africa. “We are trying to get closer to academia and local business owners to instill in them the importance of foreign trade, especially with the Arab countries,” Alaby told ANBA.
The Arab Chamber’s headquarters is in São Paulo and it has chosen Itajaí as its first branch office due to the region’s economic profile. The region produces food products, especially poultry, and other goods such as furniture and textiles, and it has an important outlet for exports, the port of Itajaí. According to Alaby, the goods produced by the region of Itajaí are among those with a strong demand by the Arab market.
In September, the Arab Chamber will send to Univali its advisor of special projects, Tamer Mansour, to talk about trade between Brazil and the Arab countries, the main constraints and opportunities, trade agreements and Brazil’s role in the region’s food security. In October, the topic will be logistics and foreign trade, and in November it will be halal, the market of goods and services produced according to Islamic rules.
This Thursday’s event will last around one and a half hour and will be held at Adelaide Konder theater, at campus Itajaí. At the end, there will be a Q&A session. The event is free.
Quick info
Arab Brazilian Chamber of Commerce lecture
With the Arab Chamber’s CEO, Michel Alaby
Thursday, August 23, 2018, at 7 pm
Univali – Campus de Itajaí
Rua Uruguai, 458 – Itajaí – SC
Further information: msantos@univali.br or +55 47 3341-777200
Registrations here
Translated by Sérgio Kakitani
