São Paulo – The Arab Brazilian Chamber of Commerce will participate with its own 15 square meter stand at the Khartoum International Fair, which will be held from January 22 to 29 in Sudan’s capital. The importer and distributer of Fame electrical showers in the Arab country will take part in the fair alongside the Chamber, which again returns to the trade show after missing a year.
“Now it’s the moment for companies to look to Sudan, because the embargo to the country was lifted,” pointed out Michel Alaby, the Arab Chamber’s CEO. Announced in January of 2017, for the then president of the US, Barack Obama, it was only in October that the current US president, Donald Trump, confirmed the lifting of the embargo, which was put in place in 1997.
According to Alaby, Brazilian exports to Sudan gained competitiveness with the end of the embargo, since financial costs declined – before, a company needed to operate with financial organization from a third country, in this case, Germany, to receive the money for a product shipped.
The CEO of the Arab Chamber listed, besides consumer goods, such as electrical shower, cosmetics and synthetic footwear, agricultural machinery and equipment as products with market potential in Sudan. “It’s a mainly agricultural country,” said the executive.
According to data from the Ministry of Commerce, Industry and Services (MDIC), compiled by the Arab Chamber, Brazil exported USD 42.1 million to Sudan last year, an increase of 38.4% over the previous year. Sugar and agricultural and forestry machinery and equipment were the main products shipped to the African country.
The 2018 edition will be the seventh participation of the Arab Chamber at the Khartoum International Fair. The organization’s stand has the support of the Brazilian embassy in Khartoum.
*Translated by Sérgio Kakitani
